Two other major health retailers Walgreens and RiteAid jumped on the bandwagon, with Walgreens committing to giving shelf space to CBD products in 1,500 U.S. locations and RiteAid planning to sell it in their Oregon and Washington stores. CVS will sell CBD or hemp oil products in 800 stores across eight states.
Ulta Beauty is another retailer diving into the cannabidiol craze. The company will sell skin care products from Cannuka made with a CBD manuka honey blend (which sounds delicious, but is most definitely not edible in the form of a skin lotion). Ulta can sell these products in every state except for Idaho, Nebraska, and South Dakota where the CBD laws are stricter.
GNC is now in the CBD game, most likely focusing on the performance or recovery aspect. We’re probably not that far from a CBD protein powder product! CBD definitely makes sense for this brand.
Urban Outfitters is selling CBD products from brand CBD for Life, and will obviously focus on the youth market. High-end retailer Neiman Marcus is stocking cannabidiol products at five of its locations and online, with most of the products landing in the beauty/wellness niche, which makes sense. It will be interesting to see how these products sell in the super high end market that Neiman Marcus represents. It wouldn’t surprise me if this is a money maker for the company since its target demographic has plenty of disposable income for personal beauty.
One of the things that jumps out to me about retailers like GNC, Ulta and Neiman Marcus is that these are stores where you typically ask the salesperson questions about products and look for recommendations. I don’t see a CVS pharmacist recommending a CBD tincture for a skin rash, but I do see a sales clerk at Ulta raving about a new CBD manuka honey based product that promotes soft skin or a GNC jock mentioning that CBD aids in muscle rejuvenation after a hard workout. This type of “popular” retailer is going to make a difference in this market and how CBD is seen by the world at large.