CVS, Walgreens, and Rite Aid have all said that they will sell CBD products and some of them have already started. Now Vitamin Shoppe is set to sell CBD products as well.
The Vitamin Shoppe started stocking its shelves with oral CBD soft gels this week and will start selling CBD drops by the end of the month. It’s one of the first major national retailers to sell CBD supplements since Congress legalized the cannabis derivative in December. The move flies in the face of guidance from the Food and Drug Administration that prohibits companies from adding CBD to dietary supplements until the agency has a chance to write new rules regulating its sale.
At the end of April this year, Vitamin Shoppe published a good article going over CBD basics, you should give it a read.
What is really interesting about this move by Vitamin Shoppe is that they are taking their CBD products a step further than other traditional retailers are:
Selling ingestibles, or CBD-containing products that you eat or drink, takes Vitamin Shoppe a step further than other national retailers have gone. Customers have asked for these products, both in stores and online, the company said.
“Our goal at The Vitamin Shoppe is to be first to market with innovative, high-quality products, as well as provide our customers the education, guidance, and services essential to helping them live their best life, however they define it. These new product offerings are another example towards us fulfilling that promise,” [Vitamin Shoppe CEO Sharon] Leite said.
CBD Up Close – Business Analysis
Vitamin Shoppe is a reputable brand and what we here at CBD Up Close think is going on here is that Vitamin Shoppe has made the strategic decision to get out in front of its competitors in this industry. That’s pretty obvious but what it should be also telling you is that the time is right to get into this industry. Every indication we are seeing is that this industry, the CBD industry specifically, is on the fast track towards total legalization at the federal level. While there will probably be some states that are holdouts we think that the vast majority of states will follow suit, many already have, and make CBD products completely legal.